Designing the magic for over 250,000 members worldwide
theory11 is the largest producer of luxury, designer playing cards who advances the art of magic with custom mind-bending magic tricks and cardistry.
Photography & Video: theory11
UX / UI Design
We’ve worked closely with theory11 for more than a decade. In that time, we’ve designed a fully customized web experience that has resulted in the launch of over twenty-five featured product deployments to date.
From the physical to the invisible, theory11 products are achieved by some of the best minds in the magic industry. From this passion, we challenge ourselves to supply a web experience that matches the ferocious quality of the products they create. Nothing less will do.
From rollouts for Star Wars to The Beatles, Harry Potter to Marvel Avengers, and many more in between, we have created custom thematic pages for each featured release in theory11’s catalog to give each new product a feeling and atmosphere of each their own.
“We’ve leaned on Forefathers support in projects large and small, and always - without exception - they deliver."
theory11’s extensive shopping experience needed a checkout process that was both fast and discreet. With a hidden flyout cart, we can design a shopping experience that feels weightless and only appears when you need it.
Pushing forward the UX of theory11, we have extended each new product's atmosphere further into the newsletter and social campaigns to round out any new release they have coming up with ease.
"There are designers, and there are visionaries. Forefathers are decidedly the latter, with an ability to see potential and execute to the absolute extreme.”