Establishing the official brand architecture and website for Tulsa's most revered members' club
Established in 1967, The Summit has been an exclusive private club located in the heart of Tulsa, Oklahoma, combining tradition, elegance, and luxury with stunning views of the city.
Photography & Video: The Summit Club
Brand
UX Design
Prismic
A Brand Refinement.
With Summit’s rich history, we knew it didn’t need an overhaul. It needed a refinement. We focused on simplifying the logomark, unifying the typography and color system, and establishing a clearer hierarchy across both digital and print communications.
The typefaces and color palette now touch every part of the club. From menus to emails to elevator directories, the new system leaves nothing untouched.
With decades of opulent reputation, the new site needed to reflect the club’s rich history and atmosphere. It also had to be fast. Really fast. We built it headless to keep load times low and the experience smooth, guiding users from membership perks to weekly happenings in milliseconds. Since launch, Summit has seen a sharp rise in web traffic and a significant increase in new memberships.
From booking private events to checking weekly happenings, Summit members can now access everything with ease. The mobile experience was designed to be fast, sharp, and clear, with members needs always available.
A design system that reaches beyond the basics
The final stamp of approval is a design system built to go beyond the basics. From newsletters and email campaigns to food and drink menus, every piece now carries a consistent look and feel that gives the Club an instantly recognizable fingerprint.
Jared Jordan"Working with Forefathers Group has been an absolute game-changer for our club. They are first-class when it comes to web design—thoughtful, creative, and meticulous in their approach. Their ability to capture the essence of our club and translate it into stunning, cohesive experience has been remarkable. Every detail, from typography to user experience, was crafted with precision and purpose. They didn’t just give us a website; they gave us a digital presence that truly reflects our legacy and future."
CEO / Summit Club
