A fully custom Shopify e-commerce design experience for an industry leader in the light therapy space
Mito Red Light quickly has become trusted by more professionals than any other light therapy brand, and that trust is growing by the day.
Photography & Video: Mito Red Light
With the explosion of new advances in the wellness industry, Mito Red has quickly become an industry leader. Their Shopify-powered e-commerce needed to be as expandable as their meteoric business model.
We started with the rebrand of Mito Red; we wanted to lead with a simplified mark that gives a visual representation of the light panels. A linear brand gradient with a balanced dot grid gave way to a new, versatile logo mark.
Product Pages That Shine
We worked with the team at Mito Red to ensure the new site showcased all products as accurately as possible to their physical counterpart. Balancing beautiful product and brand culture imagery guides the user in choosing which light is right for them.
“In a dynamic competitive landscape, it's vital to partner with providers that can adapt to ever changing demands. The team at Forefathers delivered on all fronts - from design, implementation and thorough content management, they've acted as true partners front-to-back.”
From handheld mobile red lights to total wall panels towering over six feet tall, we helped Mito Red showcase the size varieties of their product line in an informative, intuitive page flow.
Mito Red's users lead very physical lifestyles, so they wouldn't catch their site sitting still. That's why every page has been designed and developed for mobile-first to ensure a shopping experience that matches their users' active speed.
From Responsive Branding to UX Design, UI Brand System, and Shopify E-Commerce, no stone was left unturned for Mito Red.