A full web overhaul for the restaurant entity that owns and operates a total of eleven restaurant concepts in Oklahoma and Arkansas.
We’ve worked with the McNellie’s Group for years and knew the day was coming when they would need to put all of their web entities for each of their restaurants under one roof. The one thing we didn’t expect is just how quickly they needed it to be done.
Formed in 2009 McNellie's Restaurant Group currently owns and operates a total of ten restaurant concepts in Oklahoma and Arkansas. .
With so many entities to build marketing sites for all while keeping everything nice and tidy under one roof we wanted to approach creating a master theme for all of the entities to follow but with each design being unique to each brand and not looking to familiar to the user.
We started with the wireframe of how the master template would look for each site so every entity would follow the same hierarchy and structure. This would also prove useful to restaurant managers that could update their assigned sites with ease across the group.
Once the designs were in place and the theme was fully coded, each site was put through the performance test to iron out any last minute kinks. Once the stage was set the sites could start falling like dominoes with each being designed and launched merely days from one another.
Along with keeping all of the sites under one roof we had to create three admin roles for each restaurant. Admins for Restaurant Manager, editor for Location manager, and Contributor for one off employee editing.
We could fill the day talking about the hurdles and challenges we faced in the year long build-out of all of the sites for McNellie’s Group but we’ll save it. No go get a beer from one of their spots!
McNellie’s Group have been career long clients of ours and each year that passes it’s been an absolute honor being able to grow with the entity and help each other along the way. We couldn’t be more proud of the work we’ve done together.Photo Credits: