Responsive Branding, Sign Direction

Modern Woodfire Wine. Chops. Pasta.

Located in the East End Village of downtown Tulsa, Lowood is redefining fresh pasta, wood-fired dishes and thoughtful pairings all with an emphasis on local produce.

No Phsyical Signage

From our first conversation with the owners of Lowood we all knew that keeping the brand and outlier of the building steeped in traditionalism and call back a time where window applications and hand-painted signage was mandatory. That meant no phsyical signage of any kind. This approach immediately influneced how we approached the system.

Secondary Brand Pieces

The secondary brand pieces of Lowood were just as important as the main script logotype when fleshing out the Lowood system.

"Working with Forfathers Group was a perfect experience. They completely understood what we wanted and needed for the concept and delivered. Their design solidified the restaurant and help us bring it to life."
Noah Bush / Co-Owner
Our Project Experience

Helping bring the vision of Lowood to life and watch it become an instant corner staple in Tulsa’s lower East End Village has been an extremely humbling experience and couldn’t be more thankful for the opportunity.

Photo Credits:

Jessica Karen Photography

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