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Howdy Burger

Responsive Branding, Web, Print

PROJECT NO. 018
Get Your Kicks The New Flat-Top Burger of Route 66

Tulsa’s own Howdy Burger is a tribute to the classic roadside burger stands that fed hungry travelers on Route 66.

Howdy Partner!

When approached for a new flat-top burger stand going on the famous Route 66 serving up we knew the world was our oyster. From naming to the branding, all the way down to the color system and website we just went with what we knew. Our gut.

All Hat. All Cattle.

Watching Howdy Burger come together so seamlessly with Tulsa burger connoisseurs was easily one of the best experiences we’ve had as an agency. From the day we tried our first Howdy Burger we knew that they meant business.

A Brand That Designed Itself

I wish we had a really in-depth and intuitive breakdown of how we created a full 360 experience for Howdy Burger but we don’t. Once we had the name it designed itself. Whatever imagery first came to mind with the name we just rolled with it and it stuck like glue.

Drink it In

As long as we’ve been an agency we’ve been dreaming about a spaghetti western type of pattern to apply to pretty much anything, especially a cup of nice, ice-cold lemonade.

Web With Giddy-up

To round out the Howdy brand we took a no-nonsense approach with a pinch fo charm for those traveling through on Route 66. Hours, Menu, Location. What more do you need?

Our Project Experience

Everything about this project was perfect for us. From the naming, to the color system, and finally laying out the pattern illustration everything just worked. Easily a top contender for 2019.

Photo Credits:

McNellie’s

Project Features

Tulsa World

KRMG

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